Free Download

Survey Design 101

Your guide to writing questions that lead to better data

Creating a great survey starts with asking the right questions. Whether you're evaluating programs, gathering community input, or identifying staff needs, how you phrase your questions matters.

This quick-reference guide walks you through the fundamentals of good survey design. Learn how to:

• Match your question style to your purpose

• Avoid common wording pitfalls

• Use closed, open-ended, and hybrid questions effectively

With real examples and clear tips, this resource will help you design surveys that actually inform decisions—and avoid ones that confuse or frustrate respondents.